Support
Project co-financed by the EU
PROMOTING ENTITY: FTD – ALIMENTAÇÃO, S.A.
PRR COMPONENT: Component 16- Internationalization VIA E-COMMERCE – Notice No. 14/C16-i02/2023
PROJECT NUMBER: No. 7504
MAIN OBJECTIVE
Granting support to individual SME projects that, supported by Detailed International E-commerce Plans, aim to implement digital internationalization strategies based on the implementation of technologies and processes associated with digital technologies that configure adjustments to international business models, annulling geographical barriers and introducing changes in the relationship between the various players in the value chain, as well as with the customer.
PROJECT DESCRIPTION
In an increasingly globalized world where digital interaction is ever more present in our daily lives, it is essential that FTD- Alimentação S.A. keeps up with market trends, where anywhere in the world a company or consumer can purchase a product with a click. In short, drawing up an internationalization strategy via e-commerce is extremely important for the growth of the “Terras do Demo” brand and for its insertion in the target markets: France, Germany and Canada. The internationalization strategy, based on the implementation of digital technologies, involves setting up an online store, investing in paid campaigns on social networks with the aim of reaching the target audience, placing products in marketplaces relevant to the business, optimizing the website and adapting it to the target markets, including a blog on the website in order to attract a greater number of potential customers, and also creating content in video format to enrich the website and social networks. Through the implementation of the internationalization strategy and investments to achieve it, the objectives of this project are: the growth and awareness of the “Terras do Demo” brand; digital improvement; increased turnover; increased presence in the digital market; the sustainable growth of the activity and contributing to the increase in national exports are also the objectives of this project.
OBJECTIVES
Through the implementation of the internationalization strategy and investments to achieve it, the objectives of this project are:
- Growth and awareness of the “Terras do Demo” brand;
- Increase in international turnover;
- Increasing presence in the digital market;
- Sustainable growth of the activity and contribute to the increase in national exports
INVESTMENT
Total Investment Amount: €25,000.00
Incentive Amount: €12,500.00
Project code: TD-C16-i04
Main objective: Organizational and process innovation
Beneficiary: FTD, Alimentação, S.A.
Start date: 02-01-2024
Completion date: 30-12-2024
Total eligible cost: 268,683.44 EUR
European Union financial support: PRR – 200,000.00 EUR
Project name: FTD2023
Project code: NORTE-02-0853-FEDER-181401
Main objective: To strengthen the competitiveness of SMEs
Region of intervention: North
Beneficiary : FTD, Alimentação, S.A.
Approval date: 07-07-2022
Start date: 25-10-2021
Completion date: 30-06-2023
Total eligible cost: 4,877,852.00 EUR
Financial support from the European Union: ERDF – 1,219,463.00 EUR
Objectives, activities and expected/achieved results:
- Digital organization and computerization;
- Reconfiguration of the production layout in order to meet the needs of production training;
- Establishing clear and systematic procedures;
- Promoting sustainability and the territory.
Project name: Freezing Process for Smokehouses
Project code: CENTRO-01-0247-FEDER-004820
Main objective: To develop/introduce new preservation processes, freezing and deep-freezing, to increase the durability of the products, in order to guarantee that their safety, quality and original characteristics are not altered by this process.
Approval date: 11-08-2015
Start date: 21-09-2015
Completion date: 21-09-2016
Total eligible cost: €20,000.00
Financial support from the European Union ERDF: €15,000.00
Objectives, activities and results:
The research project is based on the study of freezing and deep-freezing processes in order to increase the durability of Alheira, Morcela de Sangue and Chouriço Criolo/Sausage for Grilling products.
During the research process there were several stages, from the production of the products to the study of both the production and the freezing/ultrafreezing processes.
Sensory tests were carried out on the products after freezing/ultrafreezing in order to identify the best solution. Microbiological and/or nutritional analyses were carried out in order to validate the food safety of the process. These tests and analyses were carried out in the scientific field and also with clients. After evaluating the results, it was concluded that the products, after being frozen and thawed for later consumption, maintain their microbiological, physical-chemical and organoleptic characteristics in a very positive way.
As proven by the analysis results of expired products, the freezing process ensures that the characteristics are maintained beyond their “fresh” shelf life.
We were also able to conclude that with the freezing process, the products under study can be frozen and thus increase their shelf life.
Project name: Consultancy for the implementation and certification of the company according to the IFS FOOD standard, version 6
Project code: CENTRO-02-0853-FEDER-004104
Main objective: Implementation of a system according to the IFS FOOD standard, with a view to obtaining certification for the company.
Approval date: 11-08-2015
Start date: 21-09-2015
Completion date: 21-04-2016
Total eligible cost: €20,000.00
Financial support from the European Union ERDF: €15,000.00
Objectives, activities and results:
With the development of the implementation and certification project, according to the IFS Food benchmark, version 6, the following were defined:
- Strategic guidelines for the development of the system;
- How to use the system for the promotion and commercial management of the business;
- The project thus involved the development of a study with fieldwork and the drafting and development of various documents;
- A series of meetings were held between the consultancy and the promoter which enabled the company to be developed, implemented and certified according to the IFS FOOD standard, as well as the necessary and timely adaptations to it throughout its development/implementation/certification.
In this sense, the work carried out by the consultancy also made it possible to add aspects not previously identified, leveraging skills and boosting synergies around the company’s certification by the aforementioned standard.
The objectives set out in the project have been achieved, with the implementation of a system according to the IFS FOOD standard being the company’s certification.
The validity and decisive effect on the company’s development can thus be seen in the implementation of the decisions made within the scope of this project, considering that its implementation can leverage the company’s internationalization, as well as the expansion of the business, namely in attracting new clients whose certification is essential.
Project name: Leveraging and Diversifying Markets
Project code: CENTRO-02-0752-FEDER-025790
Main objective: To develop a set of concerted actions that will enable the enlargement and diversification of external markets.
Approval date: 18-05-2017
Start date: 01-03-2017
Completion date: 28-02-2020
Total eligible cost: €396,825.00
Financial support from the European Union ERDF: €178,571.25
Objectives, activities and results:
Salsicharia e Fumeiros Tradicionais do Alto Paiva, Lda. – Fumeiros Terras do Demo, set up in 2000, is dedicated to the production and sale of sausages and smoked meats. Its founder began selling meats in 1981. Since it was set up, the promoter has been expanding its product range, as well as the foreign markets in which it operates. The company currently has an export rate of approximately 15%, selling its products in nine foreign markets. The promoter owns four nationally registered brands, namely ‘Fumeiros Terras do Demo’, ‘Enchidos de Lamego’, ‘Dom Lusitano’ and ‘Paladar Beirão’.
Within the scope of this internationalization project, the company’s objectives are to gain recognition for its products in foreign markets, consolidate its export capacity, meet the specific needs of customers and target markets and boost the turnover resulting from foreign markets. In quantitative terms, the objectives translate into a total turnover of approximately 5.8 million euros in the year after the project, as well as an export share of around 36% of total turnover.
In order to achieve the aforementioned goals, ‘Fumeiros Terras do Demo’ plans to approach three new foreign markets, namely Hungary, Ireland and Morocco, as well as consolidating its position in current markets, with special emphasis on the French market.
In order to implement its internationalization strategy, the company plans to carry out marketing and organizational innovation actions, which fall into the following categories:
– Marketing Activities – Knowledge of foreign markets (Fairs/Exhibitions): Participation in international fairs (Wabel, PLMA, SIAL, Farmer-Expo and BBC), with the aim of consolidating the company’s presence in foreign markets and boosting brand recognition among potential customers;
– Presence on the web, through the digital economy: Development of a multilingual electronic catalog, with the aim of promoting products in current markets, as well as in the new markets it intends to address;
– Development and international promotion of brands (promotional actions): Carrying out promotional actions to publicize the company in the target markets; registering own brands internationally in order to boost the company’s notoriety and recognition;
– Prospecting and presence in international markets (prospecting and attracting new clients): Carrying out market studies in order to obtain relevant information about them; carrying out reverse missions, in which the promoter will present itself to potential importers from the target countries.
Organizational Activities – Introduction of a new organizational method in commercial practices or external relations: Hiring two qualified technicians in the Marketing and Design areas. The technicians will be responsible for the development and implementation of this internationalization project. Their duties will include boosting the company’s presence in foreign markets, analysing the competition and customers, developing products in line with market needs, among others.
With the implementation of this internationalization project, the promoter expects to go from an international turnover of €390,877.48 in the pre-project year, to a turnover of €2,199,520.12 in the post-project year.
